I have to say that this is actually a brilliant concept. Even if you do not follow the exact plan there are many benefits to be had, especially if are not comfortable with meal planning, portion control and budgeting. The meals are nutritionally balanced and include your five a day fruit and veg. On top of all that, to stick to the £50, you can’t afford to waste any food.
There are a few caveats, you do need to have certain items in your store cupboard already, such as flour, oil, mayonnaise and spices. You will also have to pay for transport to and from the Supermarket or delivery. Drinks, desserts and snacks are extra.
Sainsburys first ran the feed a family for under £50 in 1994, 17 years ago, so how can we manage to do the same again now?
A lot of it is down to tiered branding. The ‘Basics’ range seem ridiculously cheap and the prices attract us to the shop. We then trade up to a level we are more confident in/comfortable to be seen buying, at a much higher price. The basics price range is kept artificially low and the hope is that few people will actually buy them.
With organic, animal welfare issues we will only shop where the highest standards are available, and then trade down to a price we like, sad but true.
Of course, just because you might be following the Sainsburys plan, doesn’t mean that you have to limit your shopping to them. Fruit and veg will almost certainly be cheaper from your local market stall.
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